Mireia Cuenca | Telefónica - Entertainment Partnerships Manager

Mireia Cuenca is Industrial Engineer by Valencia Polytechnic and MBA by ESADE Business School (Madrid), with +15 years of experience in strategy consulting and digital telco sector. After starting on steel manufacturing, she moved to PwC consulting leading projects of telco sector and developing a vast international experience. This background allowed her to onboard Telefonica digital where she has been in several roles across global business units such as Business Development Manager, Head of Video Product and Value Proposal. Her enthusiasm, delivery focused and entrepreneurial nature, as well as being customer centric always supported by robust BI data, have been key on her current role. She is passionate to collaborate with the big players of the OTT Video industry and currently opening new horizons with innovative proposals across different categories: music, social, short-content… to develop fruitful partnerships, from a 360 degrees point of view, and pin point “new business” opportunities in order to maximize Entertainment business within Telefonica footprint.